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建筑領(lǐng)域 建筑領(lǐng)域
Scope of Construction Scope of Construction

地產(chǎn)領(lǐng)域 地產(chǎn)領(lǐng)域
Scope of Real Estate Scope of Real Estate

地產(chǎn)領(lǐng)域 客戶是企業(yè)價值的提供者和最終評判者。我們按照客戶的需求暑竟，提升產(chǎn)品品質(zhì)和服務(wù)能力楷怒，努力為客戶打造
Scope of Real Estate 宜居典范铝阐。

Our customers pass the final judgment on our corporate values. In accordance with our customers’ needs, we must strive to
榮譽及利益相關(guān)方評價 improve our product quality and services, and build livable buildings that help them maintain .
Honors and Stakeholders’ Comments

打造宜居典范
中國海外第三次蟬聯(lián)香港“杰出上市企業(yè)大獎 2012”。 Creating Livable Model Buildings
中海地產(chǎn)榮獲 2012 中國房地產(chǎn)開發(fā)企業(yè)品牌價值 20 強第 1 名采蚀，連續(xù)九年榮獲“中國房地產(chǎn)行業(yè)領(lǐng)導公司品牌”。
品質(zhì)策劃 Quality Planning
中海地產(chǎn)北京中海尚湖世家項目榮獲第 49 屆全美 Gold Nugget 獎項最高獎—最佳社區(qū)獎。
中建地產(chǎn)榮獲第二屆中國房地產(chǎn)家居口碑榜—民意價值企業(yè)獎瓶摆。 我們主動收集、分析客戶產(chǎn)品需求和物業(yè)服務(wù)需 We strive to take the initiative in collecting and analyzing
customers’ demands on our buildings and property services.
求性宏，明確產(chǎn)品定位群井，確定適宜的定價方式和產(chǎn)品特點， We aim at clearing our product positioning, and determining
2012 年 11 月 21 日毫胜，我在外地出差书斜，老母親一人在家诬辈。由于早上家里電話一直沒人接，我擔心老母親安危荐吉，情急之 全力打造有競爭力的產(chǎn)品與服務(wù)焙糟，提升客戶未來入住 an appropriate price and our product features. We do this to
create competitive products and services that enhance the
下聯(lián)系客服人員小張。小張和秩序員馬上去了我們家样屠，在詢問鄰居穿撮、看過監(jiān)控記錄后，及時告訴我母親外出了痪欲；在 的舒適度悦穿。 living conditions and comfort of our customers.
母親回來后，他們又告訴我一次业踢，使我放下心了栗柒。非常感謝這樣負責的物業(yè)和員工！
—— 北京中建 ·琥珀天地項目業(yè)主 郭先生 自然環(huán)境知举、社會環(huán)境考察 產(chǎn)品需求調(diào)查 物業(yè)服務(wù)需求調(diào)查
Inspection of the Natural and Product Demand Survey Property Service Demand Survey
樓房的質(zhì)量瞬沦，結(jié)構(gòu)比較不錯，住了這么多年负蠕，沒有質(zhì)量問題蛙埂，窗戶都很結(jié)實，不變形遮糖。 Social Environment
—— 深圳中海麗苑項目業(yè)主 曹女士 調(diào)查分析項目所在地的自然環(huán)境绣的、交 開展?jié)撛诳蛻舻漠a(chǎn)品需求調(diào)研，了解客 向客戶進行物業(yè)服務(wù)問卷調(diào)查欲账，了解客戶
通設(shè)施屡江、區(qū)域配套以及當?shù)氐臍夂蚺c 戶對房屋的朝向、面積赛不、價格惩嘉、設(shè)施的 物業(yè)服務(wù)需求；
房子設(shè)計不錯踢故、施工不錯文黎，外觀來看，5殿较、6 年沒變化耸峭。空間很合理淋纲，建筑格局還可以劳闹，小區(qū)的間隔比較大，采光日 居住風俗習慣 需求方向 對同區(qū)域、同品牌本涕、同時段业汰、同業(yè)態(tài)、同品
照都比較滿意菩颖。 Investigate and analyze the natural Investigate the product demands 質(zhì)的項目進行調(diào)查
environment, transportation facilities,
of potential customers to better
regional support, local climate and understand their housing needs in Conduct customer questionnaires and surveys
—— 北京中海城中海苑項目業(yè)主 薛女士 living customs at all project locations building orientation, square footage, to better understand their property service
demands;
price and facilities
Investigate projects of similar quality that were built
during the same period and in the same area to
For the third year running, China Overseas Development was awarded the “2012 Outstanding Listed Enterprise Award” in Hong Kong. gauge our current standing against similar brands
China Overseas Property ranked first among Top 20 real estate business brands in China in 2012, and has been the “Leading Brand
in China Real Estate Industry” for nine consecutive years.
Beijing Shanghu Villa Community of China Overseas Property was awarded the “Best Community Award” which was the highest 產(chǎn)品規(guī)劃 產(chǎn)品設(shè)計
ranked enterprise at the 49th American Gold Nugget Awards. Product Planning Product Design
CSC Land Group was awarded the “Prize for Enterprise with Best Public Opinion Value” in the Second China Real Estate Home
Reputation List. 確定產(chǎn)品質(zhì)量等級样漆、質(zhì)量目標，明確社區(qū)檔次定位位他、樓棟規(guī)劃方向氛濒、 將規(guī)劃落實到設(shè)計理念产场、設(shè)計方案中鹅髓，明確方案評審及圖紙審
產(chǎn)品戶型分布、面積區(qū)段大小京景、價格等 查重點窿冯，確定技術(shù)、施工工序等相關(guān)要求
On 21 November, 2012, I went to another city on business and my old mother was alone at home. As nobody answered the phone Determine product quality and objectives at the community level, Integrate comprehensive planning into the design concepts
and programs, clear all key program points and prepare for all
analyze the direction of future building plans, and investigate all
one morning, I was worried about the safety of my mother. In my anxiety, I contacted Xiao Zhang, a customer service representative aspects of housing distribution by type and segment size, and inspections, and determine the technology and construction
processes and other related requirements
price
in my residential area. He and his colleague went to my house immediately. After asking neighbors and checking the camera
records, they promptly called me back to tell me that my mother had gone out. When my mother returned, they phoned me to set
my mind at ease. I am extremely grateful for the responsible property company and their exceptional staff.
Mr. Guo, a resident of CSCEC Amber Land Residential Area 案例：客戶需求調(diào)查 Case Study: Customer Needs Survey
The quality and structure of the housing is really good. Having lived in this residence for so many years, I haven’t had any problems Before the Shangcheng project in Xi’an was started,
with the quality of the building. The windows are strong and have kept their original shape. 在西安中建 ·尚城項目開發(fā)前确徙，中建地產(chǎn)根據(jù) CSC Land Group visited more than 50 communities to
Ms. Cao, a resident of Shenzhen Zhonghai Mansion 地塊的屬性及規(guī)劃指標醒串，走訪 50 余個城東社區(qū)， know the age, occupation, salaries, home background
The house is well designed and the construction is world class. From its appearance, nothing has changed in five years. The space and purchase intention according to property of the land
is reasonable and the building is beautifully designed. We are very satisfied with the daylighting effect that was built into the design. 了解潛在客戶的年齡鄙皇、職業(yè)芜赌、收入、家庭情況伴逸、購買 and planning index. Combing with the product features
Ms. Xue, a resident of Beijing Zhonghai Mansion 意向缠沈，結(jié)合周邊在售競爭項目的產(chǎn)品特點，確定社 of competitive projects for sale nearby, we intensified the
區(qū)檔次错蝴、樓棟規(guī)劃方向洲愤、戶型分布、面積區(qū)段大小顷锰、 grade of community, building orientation, house style, room
area and price, which optimized the product structure and
價格等柬赐，優(yōu)化項目產(chǎn)品結(jié)構(gòu)，減少面積浪費官紫。
reduced the waste of building area.

40 拓展幸父厮危空間·Expanding a happy living environment 拓展幸福空間·Expanding a happy living environment 41