Page 43 - shehuizeren2012

建筑領(lǐng)域 建筑領(lǐng)域
Scope of Construction Scope of Construction

地產(chǎn)領(lǐng)域 地產(chǎn)領(lǐng)域
Scope of Real Estate Scope of Real Estate

地產(chǎn)領(lǐng)域 客戶是企業(yè)價值的提供者和最終評判者发绢。我們按照客戶的需求企巢，提升產(chǎn)品品質(zhì)和服務(wù)能力拦焚，努力為客戶打造
Scope of Real Estate 宜居典范。

Our customers pass the final judgment on our corporate values. In accordance with our customers’ needs, we must strive to
榮譽及利益相關(guān)方評價 improve our product quality and services, and build livable buildings that help them maintain .
Honors and Stakeholders’ Comments

打造宜居典范
中國海外第三次蟬聯(lián)香港“杰出上市企業(yè)大獎 2012”椰苟。 Creating Livable Model Buildings
中海地產(chǎn)榮獲 2012 中國房地產(chǎn)開發(fā)企業(yè)品牌價值 20 強第 1 名，連續(xù)九年榮獲“中國房地產(chǎn)行業(yè)領(lǐng)導(dǎo)公司品牌”丐一。
品質(zhì)策劃 Quality Planning
中海地產(chǎn)北京中海尚湖世家項目榮獲第 49 屆全美 Gold Nugget 獎項最高獎—最佳社區(qū)獎筋岛。
中建地產(chǎn)榮獲第二屆中國房地產(chǎn)家居口碑榜—民意價值企業(yè)獎。 我們主動收集隘蝎、分析客戶產(chǎn)品需求和物業(yè)服務(wù)需 We strive to take the initiative in collecting and analyzing
customers’ demands on our buildings and property services.
求购啄，明確產(chǎn)品定位，確定適宜的定價方式和產(chǎn)品特點嘱么， We aim at clearing our product positioning, and determining
2012 年 11 月 21 日狮含，我在外地出差，老母親一人在家曼振。由于早上家里電話一直沒人接几迄，我擔(dān)心老母親安危，情急之 全力打造有競爭力的產(chǎn)品與服務(wù)冰评，提升客戶未來入住 an appropriate price and our product features. We do this to
create competitive products and services that enhance the
下聯(lián)系客服人員小張映胁。小張和秩序員馬上去了我們家，在詢問鄰居甲雅、看過監(jiān)控記錄后解孙，及時告訴我母親外出了；在 的舒適度务荆。 living conditions and comfort of our customers.
母親回來后妆距，他們又告訴我一次，使我放下心了函匕。非常感謝這樣負(fù)責(zé)的物業(yè)和員工娱据！
—— 北京中建 ·琥珀天地項目業(yè)主 郭先生 自然環(huán)境、社會環(huán)境考察 產(chǎn)品需求調(diào)查 物業(yè)服務(wù)需求調(diào)查
Inspection of the Natural and Product Demand Survey Property Service Demand Survey
樓房的質(zhì)量盅惜，結(jié)構(gòu)比較不錯中剩，住了這么多年，沒有質(zhì)量問題抒寂，窗戶都很結(jié)實结啼，不變形。 Social Environment
—— 深圳中海麗苑項目業(yè)主 曹女士 調(diào)查分析項目所在地的自然環(huán)境屈芜、交 開展?jié)撛诳蛻舻漠a(chǎn)品需求調(diào)研郊愧，了解客 向客戶進行物業(yè)服務(wù)問卷調(diào)查朴译，了解客戶
通設(shè)施、區(qū)域配套以及當(dāng)?shù)氐臍夂蚺c 戶對房屋的朝向属铁、面積眠寿、價格、設(shè)施的 物業(yè)服務(wù)需求焦蘑；
房子設(shè)計不錯盯拱、施工不錯，外觀來看例嘱，5狡逢、6 年沒變化∑绰眩空間很合理奢浑，建筑格局還可以，小區(qū)的間隔比較大间学，采光日 居住風(fēng)俗習(xí)慣 需求方向 對同區(qū)域殷费、同品牌印荔、同時段低葫、同業(yè)態(tài)、同品
照都比較滿意仍律。 Investigate and analyze the natural Investigate the product demands 質(zhì)的項目進行調(diào)查
of potential customers to better
environment, transportation facilities,
regional support, local climate and understand their housing needs in Conduct customer questionnaires and surveys
—— 北京中海城中海苑項目業(yè)主 薛女士 living customs at all project locations building orientation, square footage, to better understand their property service
demands;
price and facilities
Investigate projects of similar quality that were built
during the same period and in the same area to
For the third year running, China Overseas Development was awarded the “2012 Outstanding Listed Enterprise Award” in Hong Kong. gauge our current standing against similar brands
China Overseas Property ranked first among Top 20 real estate business brands in China in 2012, and has been the “Leading Brand
in China Real Estate Industry” for nine consecutive years.
Beijing Shanghu Villa Community of China Overseas Property was awarded the “Best Community Award” which was the highest 產(chǎn)品規(guī)劃 產(chǎn)品設(shè)計
ranked enterprise at the 49th American Gold Nugget Awards. Product Planning Product Design
CSC Land Group was awarded the “Prize for Enterprise with Best Public Opinion Value” in the Second China Real Estate Home
Reputation List. 確定產(chǎn)品質(zhì)量等級嘿悬、質(zhì)量目標(biāo)，明確社區(qū)檔次定位水泉、樓棟規(guī)劃方向善涨、 將規(guī)劃落實到設(shè)計理念、設(shè)計方案中草则，明確方案評審及圖紙審
產(chǎn)品戶型分布钢拧、面積區(qū)段大小、價格等 查重點炕横，確定技術(shù)源内、施工工序等相關(guān)要求
On 21 November, 2012, I went to another city on business and my old mother was alone at home. As nobody answered the phone Determine product quality and objectives at the community level, Integrate comprehensive planning into the design concepts
and programs, clear all key program points and prepare for all
analyze the direction of future building plans, and investigate all
one morning, I was worried about the safety of my mother. In my anxiety, I contacted Xiao Zhang, a customer service representative aspects of housing distribution by type and segment size, and inspections, and determine the technology and construction
processes and other related requirements
price
in my residential area. He and his colleague went to my house immediately. After asking neighbors and checking the camera
records, they promptly called me back to tell me that my mother had gone out. When my mother returned, they phoned me to set
my mind at ease. I am extremely grateful for the responsible property company and their exceptional staff.
Mr. Guo, a resident of CSCEC Amber Land Residential Area 案例：客戶需求調(diào)查 Case Study: Customer Needs Survey
The quality and structure of the housing is really good. Having lived in this residence for so many years, I haven’t had any problems Before the Shangcheng project in Xi’an was started,
with the quality of the building. The windows are strong and have kept their original shape. 在西安中建 ·尚城項目開發(fā)前，中建地產(chǎn)根據(jù) CSC Land Group visited more than 50 communities to
Ms. Cao, a resident of Shenzhen Zhonghai Mansion 地塊的屬性及規(guī)劃指標(biāo)份殿，走訪 50 余個城東社區(qū)膜钓， know the age, occupation, salaries, home background
The house is well designed and the construction is world class. From its appearance, nothing has changed in five years. The space and purchase intention according to property of the land
is reasonable and the building is beautifully designed. We are very satisfied with the daylighting effect that was built into the design. 了解潛在客戶的年齡、職業(yè)卿嘲、收入颂斜、家庭情況、購買 and planning index. Combing with the product features
Ms. Xue, a resident of Beijing Zhonghai Mansion 意向拾枣，結(jié)合周邊在售競爭項目的產(chǎn)品特點沃疮，確定社 of competitive projects for sale nearby, we intensified the
區(qū)檔次盒让、樓棟規(guī)劃方向、戶型分布司蔬、面積區(qū)段大小糯彬、 grade of community, building orientation, house style, room
area and price, which optimized the product structure and
價格等，優(yōu)化項目產(chǎn)品結(jié)構(gòu)葱她，減少面積浪費撩扒。
reduced the waste of building area.

40 拓展幸福空間·Expanding a happy living environment 拓展幸付中空間·Expanding a happy living environment 41