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優(yōu)化公司治理  優(yōu)化公司治理
 Optimizing Corporate   Optimizing Corporate
 Governance  Governance

 堅持誠信經(jīng)營  堅持誠信經(jīng)營
 Upholding Honest Operations   Upholding Honest Operations

 增強發(fā)展能力  增強發(fā)展能力
 Enhancing Development   Enhancing Development
 Capacity  Capacity
                     增強發(fā)展能力
 Deliver information rapidly to
 increase overall understanding  Enhancing Development Capacity
 problems with professional knowledge
 Answer investors’ questions and   Investor Reception  By telephone, email   Investor Strategy   Communicate about company   致力于質量效益型發(fā)展,推進企業(yè)發(fā)展模式的轉變柜裸。  proprietor, and big projects) strategy, we are committed to
 快捷傳遞信息漾肮、增進了解
 以專業(yè)知識解答投資者
                                                                      Adhering to the PRSII and “Three Big” (Big market, big
                        我們堅持“五化”發(fā)展策略和“三大”市場策略饮焦,
 and SMS
 各種疑問和難題
 應用電話郵件
                                                                   offering quality that benefits our overall development and
 短信等方式
                     實施“一裁短、兩消滅懂讯、三集中”等精細化管理,通過
                                                                   promote the transformation of our corporate development
 投資者接待會
                                                                   model. By implementing a detailed management system
 Meeting
 向投資者公開
                     不斷提升盈利能力,強化風險防控塌鸯,保障股東價值的
                                                                   centralizations”, and creating the N+1, N+2 value with N-1
 信息的主要方式
 developments and industry prospects
 溝通交流公司發(fā)展狀況、 行業(yè)前景等
                                                                   resource consumption and costs, we intend to increase our
 Main channels to   投資者策略會  N-1 的資源消耗和成本費用去創(chuàng)造 N+1唐片、N+2 的價值丙猬,         that  features  “one  cutting,  two  eliminations,  three
                     最優(yōu)化和持續(xù)性。
 disclose information                                              profitability, strengthen our risk prevention and enhance our
 Capital Market
 資本市場 研究報告                                                         shareholders.
 to investors                                                      control mechanisms to ensure optimal and sustained value to
 institutions that compile reports
 報告給予全面支持和幫助
 反路演
  業(yè)績路演  Research Reports 對研究機構撰寫  發(fā)展策略                             Development Strategy
 Reverse Roadshow
 Performance   Support and assist research
                                                                      In combination with the strategic objective of the “One
 Roadshow               我們圍繞“一最兩跨费韭、科學發(fā)展”戰(zhàn)略目標茧球,制定                     Most and Two Entries” approach, we have formulated the
 組織投資者對項目進行實地考察
 spot project investigations
                                                                   informatization and internationalization) development strategy,
 Organize investors to make on-the-
                     為成為最具國際競爭力的建筑地產綜合企業(yè)集團指明
 主動向投資者推介公司信息       “專業(yè)化、區(qū)域化星持、標準化抢埋、信息化和國際化”發(fā)展策略,                     PRSII (professionalization, regionalization, standardization,
 Actively introduce company                                        which sets the direction for how we aim to become the most
 information to investors  了前進方向钉汗。                                  internationally competitive building real estate group in the
                        2012 年羹令,“五化”發(fā)展策略繼續(xù)向縱深推進。我們                  world.
                                                                      In 2012, we went on promoting our PRSII strategy
 信息公開  Information Disclosure  通過內部整合和外部并購的方式损痰,成立了具有優(yōu)勢資             further. We set up specialized companies possessing superior
 我們秉承“誠福侈,而后溝通”的原則,以投資者關系  Information  disclosure  is  vital  to  protecting  the   源的專業(yè)公司卢未;不斷強化重點區(qū)域資源配置強度肪凛,努力  resources by means of internal integration and external
 legitimate rights and interests of shareholders and to   實現(xiàn)區(qū)域層面的效益最大化和可持續(xù)發(fā)展;交融推進  merger and acquisition. We continued to strenthen resource
 管理辽社、信息披露等制度為基本保障伟墙,構建全方位的投  promoting standardized operations. By means of information   allocation in important regions to maximize our benefit
 資者關系管理體系。通過定期報告滴铅、臨時公告等信息  disclosure channels such as periodical reports and interim   標準化和信息化戳葵,企業(yè)生產和管理方式逐步提升;海  and realize sustainable development at regional level and
 announcements and direct communication channels such as   外經(jīng)營實現(xiàn)規(guī)模效益雙增長汉匙,國際化水平進一步提高拱烁。  promoted standardization and informatization simultaneously
 披露渠道生蚁,路演、反路演等直接溝通渠道戏自,真實邦投、全                                           to improve our ways in production and management gradually.
 roadshow and reverse road show, we disclose information
 面、及時披露公司信息擅笔,建立與投資者和社會公眾全  in a comprehensive and timely way, and are always building   We realized scale expansion and benefit increasing in overseas
 bridges to help us better communicate with investors and          operation, which enhanced our internationalization further.
 面溝通信息的橋梁志衣,同時充分滿足資本市場、監(jiān)管機
 the public. We believe these are the best ways to meet the
 構等利益相關方的信息需求猛们。  information needs of stakeholders such as capital markets and   營銷策略
 regulatory agencies, among others.                                Marketing Strategy
 2012 年念脯,我們按規(guī)定披露信息 68 份,其中定期報  我們堅持“大市場阅懦、大業(yè)主和二、大項目”策略,將戰(zhàn)
 In 2012, we had disclosed 68 copies of information in                 We are committed to our “big market, big proprietor,
 告 4 份耳胎、臨時公告 49 份惯吕、其它信息 15 份,平均每 7 個交  accordance with regulations, including four periodical reports,   略合作和大客戶營銷作為重要內容怕午,努力提升營銷層  big project” strategy, and see strategic cooperation and
 49 interim announcements, and 15 copies of other information.
 易日有 2 份信息與資本市場見面废登;舉行 3 次大型業(yè)績路  次。通過高端營銷郁惜,我們實現(xiàn)了大市場向區(qū)域化市場堡距、            key customer marketing as an essential part of our future
 Two copies of information were released to the capital market     success. Through high-end marketing initiatives, we have
 演及10 多場反路演,面對面滿足投資者的深度需求兆蕉。  in an average of seven days. We held three big performance   大業(yè)主向合作型業(yè)主羽戒、大項目向效益型項目的轉變升  transformed from focusing solely on big markets to regional
 roadshows and more than ten reverse roadshows to meet the         markets, from being a big proprietor to a cooperative
 further needs of investors face to face.   級,產品結構虎韵、區(qū)域布局不斷優(yōu)化易稠。       owner and from focusing on big projects to projects that
                        2012 年,合同質量進一步提升包蓝,大項目比重明顯                   are mutually beneficial to all parties. We have done this to
                     增加驶社。與大客戶簽署合作項目金額突破 4,500 億元,占                  optimize our project structure and regional distribution.
                                                                       In 2012, we increased the quality of our contracts and
                     總合同額近 50%测萎。房建承包單體項目平均合同額達 3.5                  the number of big projects that we were involved in. The
                     億元亡电,同比增加 21%。                                  value of contracts signed with key customers exceeded RMB
                                                                   450 billion, accounting for nearly 50% of the total value of
                                                                   contracts that year. The average value of a single housing
                                                                   construction project contract was RMB 350 million, an
                                                                   increase of 21% over the previous year.
 法國巴黎銀行赴鄭州富士康項目反路演  2012 年度中期業(yè)績推介會
 BNP Paribas Held a Reverse Roadshow at Fushikang Shopping Mall in Zhengzhou  2012 Interim Results Conference
 26  拓展幸腹枨疲空間·Expanding a happy living environment                                 拓展幸阜萜梗空間·Expanding a happy living environment  27
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